Patient use of social media platforms for accessing medical information has accelerated in
parallel with overall use of the Internet. Dermatologists must keep pace with our patients’
use of these media through either passive or active means are outlined in detail for 4
specific social media outlets. A 5-step plan for active engagement in social media applications
is presented. Implications for medical professionalism, Health Insurance Portability
and Accountability Act compliance, and crisis management are discussed.
Semin Cutan Med Surg 31:168-173 © 2012 Published by Elsevier Inc.

Patient use of social media platforms for accessing medical information has accelerated in
parallel with overall use of the Internet. Dermatologists must keep pace with our patients’
use of these media through either passive or active means are outlined in detail for 4
specific social media outlets. A 5-step plan for active engagement in social media applications
is presented. Implications for medical professionalism, Health Insurance Portability
and Accountability Act compliance, and crisis management are discussed.
Semin Cutan Med Surg 31:168-173 © 2012 Published by Elsevier Inc.